Hi, I'm Nath J
I'm the website designer and SEO specialist behind Ripple Effect Online, in Airlie Beach. I worked in Whitsundays tourism for years before I started building websites for other businesses. Now I build websites and do local SEO for the businesses I've worked beside for over 20 years.
Tourism First, Websites Second
I'm a Kiwi who moved to Airlie Beach in 2001, and I've worked in Whitsundays tourism ever since. I ran operations for Tallarook Sail and Dive's fleet of sailing and dive boats, owned my own travel agency, Discount Travel, in Airlie Beach, then spent six years as Marketing Manager for Ozsail's overnight sailing trips.
That's where I learned what actually fills seats. Not a pretty website on its own, but being the business people find when they search, and giving them a reason to book. I've run my own tourism websites for years, including Whitsundays.tours and Whitehaven-beach.com, and I started Ripple Effect Online in 2017 to do the same for other local businesses.
I'm one person. When you call, you get me, and I'm the one doing the work.
that's meStill In The Industry
Ripple Effect Online
Websites, local SEO and Google profiles for tourism operators, tradies and local businesses across the Whitsundays.
ZigZag Whitsundays
Marketing and SEO for a Whitehaven Beach day tour, so I'm in the tourism trenches every week, not just building for it.
My Own Tourism Sites
Whitsundays.tours and Whitehaven-beach.com. Real tourism websites I own and run, so I know it from the owner's side too.
I also look after IT for Red Cat Adventures and have built for Prosail Whitsundays. More on the work page.
Long Term, Not One Off
Nathan has been our marketing and manifesting agent since the inception of ZigZag Whitsundays. His knowledge & skills have been instrumental in the success of our business, particularly seeing us through several challenging years for this industry. Not only does Nathan have extensive local and industry knowledge, his SEO and customer service skills are second to none.
Red Cat Adventures has worked with Nathan for over five years, and we have been extremely grateful for his insights and knowledge in digital marketing and website development. Nathan has built websites with all the essential integrated features, which resulted in an increase in traffic and direct bookings. Nathan is always happy to help, train, or brainstorm through any technical difficulties, and our business as a whole has benefited from his expertise.
7 Tourism Industry Certificates.
Including QTIC's Whitsundays Tourism Hero and First Nations Cultural Protocols training. I care about how our region is shown to the world, and that it's shown truthfully.
See ThemTourism Industry Certificates
Courses I've completed through the Queensland Tourism Industry Council, EarthCheck and the Institute of Hospitality. Tap any of them to see the full certificate.
They're also on my personal site, nath-j.au.
Straight Up, Every Time
Honest
I'll tell you what you need and what you don't, even when the answer is "nothing yet".
Truthful
No claims your business can't back up, and no selling the Whitsundays as something it isn't.
Local
I live here, I know the towns, and I'm not going anywhere. You can find me if something goes wrong.
Out On The Water
When I'm not working you'll find me fishing, exploring the islands or spending time with my family. I'm also a bit of a nerd for Whitsundays history.
It's a big part of why I do this. I'd rather the businesses that make this place what it is get found first, not a booking site or a chain from somewhere else.
Let's Have A Chat
Airlie Beach, Cannonvale, Proserpine, Bowen or anywhere else in the Whitsundays. Give me a call and tell me about your business.
07 4813 9009or get a quote · info@create-websites.com.au · ABN 44 915 539 496