Selling A Service Nobody Had Seen
A months-old Proserpine business selling something most of its market had never seen done, with a start-up budget and no website. The site had to explain it before it could sell it. Website design and SEO by Ripple Effect Online.
The live site: primelaser.net ↗
Explain It, Then Sell It
Prime Laser Solutions does mobile laser cleaning. Rust, paint and grease off metal, for workshops, mines, boats, farms and councils from the Whitsundays to Mackay and the Bowen Basin. Most of those people had never seen it done.
The question customers asked most was "do you come to me?" Nobody realised it was mobile. The business had also just changed its name, the budget stretched to 7 pages, and there were only a handful of real job photos. Every page had to pull its weight.
Built Around The Real Questions
Led With "We Come To You"
The question everyone asked became the first line on the homepage. Before that, people assumed they'd have to cart heavy parts somewhere.
Explained It Plainly
A page on how laser cleaning works, written so a farmer or boat owner who's never seen a laser gets it on their phone.
Real Jobs Only
Every before and after photo is the client's own work. Anything that wasn't got left out, and no stock or AI made "results".
Seven Pages, Plenty Of Reach
One services page with a section per service, and real local detail for each region. Each section is ready to become its own page once it starts bringing in work.
Getting a quote is as easy as sending a photo, because laser jobs can't be priced blind.
Nothing Claimed That Isn't True.
No specs he wasn't ready to stand behind, no credentials he doesn't hold, and no reviews from mates. For a brand new service, trust is the whole sale.
Get a QuoteWhere It's At
Live in October 2026. How it measured up at launch:
Rankings and enquiries take a few months to show for a brand new business. I'll add those numbers once there's real data.
Need Your Service Explained?
If customers don't get what you do until you show them, your website has to do the showing. Proserpine, Airlie Beach, Bowen, Mackay or anywhere else in North Queensland. Give me a call.
07 4813 9009or get a quote · more case studies